Creative · Public relations
Earned media that builds authority, not just buzz.
When a journalist, a podcast, or a respected publication features your clinicians, families trust you more, and so does Google. We position your people as experts and turn every placement into lasting credibility.
The short version
Trust you can't buy, built on purpose.
Families research a treatment center the way they’d research a surgeon. They look for signs that other people trust you: a clinician quoted in a news story, a podcast interview with your medical director, an article in a publication they recognize. Those signals carry weight no ad can match.
Search engines and AI assistants look for the same signals. Coverage on respected sites builds the authority that helps your pages rank, and it’s often where AI tools learn which programs are worth recommending.
Our PR work is built around your clinical team’s expertise. We find the stories and perspectives only your people can share, place them where families and referral partners will see them, and make sure every placement also strengthens your search presence.
The problem
Where treatment center PR usually goes wrong.
01
Paid placements dressed up as press
Sponsored articles on sites nobody reads. They don’t build trust, and they don’t help search.
02
One press release, then silence
A single announcement isn’t a reputation. Authority comes from showing up consistently.
03
Disconnected from search
Great coverage that never links back or supports the pages you need to rank.
What we do
Your clinicians, quoted where it counts.
Clinical expert positioning
Your medical director and clinicians set up as go-to sources on addiction and mental health.
Earned editorial placements
Features and expert quotes in real health, lifestyle, and local publications.
Podcasts and local news
Founder and clinician interviews that put a trusted face on your program.
Built to help search
Coverage that links back to the right pages, so every placement also strengthens your rankings.
Reputation care
Review responses, profile consistency, and messaging ready for the moments that matter.
Industry presence
Conferences, awards, and association listings that referral partners notice.
How it runs
From expertise to earned coverage.
Every sprint is two weeks and ends with a report: what shipped, what moved, and what’s next.
Step 1
Find your stories
We interview your clinicians and leadership to find the expertise, perspectives, and milestones worth sharing.
Step 2
Pitch and place
We pitch journalists, editors, and podcast hosts with timely, useful angles, and prepare your team for every interview.
Step 3
Amplify
Each placement is shared across your website, social, and sales materials, and linked to the pages it can help rank.
Common questions
Questions owners ask about PR.
Can you guarantee press coverage?
No honest PR firm can guarantee what an editor publishes. What we promise is consistent, well-targeted pitching and a report every two weeks showing who we pitched, what landed, and what’s in progress.
Is this the same as paying for sponsored articles?
No. We focus on earned coverage: features, expert quotes, and interviews that editors choose to run. Paid placements are labeled as advertising and carry far less trust with families and search engines.
Do our clinicians have to do a lot of work?
Not much. We handle the research, pitching, and drafting. Your clinicians share their expertise in short interviews and review anything with their name on it before it goes out.
How does PR help our SEO?
Coverage on respected sites often includes links and mentions that build your site’s authority. We aim those links at the pages that matter most for admissions, so placements help rankings as well as reputation.
How we measure it
Reported every two weeks, in numbers you can check.
Every result lives in your live workbook, next to the task that produced it. See how our sprints work →
- Placements earned, and where
- Quality links and referring sites gained
- Branded search growth
- Rankings movement on the pages coverage supports
Works well with
Talk to a human, fast
Get a call back in 5 minutes.
Tell us where you are today. Ryan will call you, walk through what’s holding your calls back, and sketch what the first 90 days would look like.
Mon–Fri, 7 AM–7 PM Pacific: we call back within 5 minutes.
- Where you're losing calls today
- What we'd fix in the first two sprints
- A realistic 90-day target, in writing
Ryan JacksonFounder. 10 years running marketing inside treatment centers.
Free callback + 90-day sprint plan
No spam, no sequences. One call, from Ryan.