Case studies
Receipts, not promises.
Three engagements, before and after. Real numbers from the client’s own Search Console, Google Business Profile, and call tracking. Client names and websites are withheld.
Dual-location treatment center · Arizona SEO + Google Business Profile · first 90 days
From a spam-filled link profile to 365 calls in one quarter.
tracked keywords on page 1
keywords in Google’s top 3
calls from organic search + Maps, 217 first-time
Google Business Profile activity, July to September
Where it started
87% of the site’s backlinks were spam. Key pages were duplicated or broken, and only 4 of the 20 keywords we track were on page 1.
What we did
- Disavowed 281 spam links
- Repaired the 10 most important pages and merged duplicates
- Added structured data across the site
- Rebuilt both Google Business Profiles
What changed
- Average position improved from 28.5 to 19.7
- "Virtual IOP" moved from position 20 to 5
- Local rehab searches moved from position 12 to 6
- Calls marked qualified went from 1 in July to 10 in September
Next: statewide terms and tying every call to admissions.
Residential treatment center · Orange County SEO + conversion audit · 90-day sprint
The traffic was there. The path to a phone call wasn't.
of organic visits went to pages that never asked for a call
sprint plan to rebuild the commercial pages
for core drug rehab, alcohol rehab, and Orange County searches
Where it started
A long-established program with years of content and steady search traffic, and a history of agencies that reported rankings instead of calls.
What we did
- Audited every page that earned organic traffic against whether it could produce a call
- Reframed the problem from rankings to conversion infrastructure
- Prioritized admissions, insurance, and program pages in a 90-day sprint
- Built tracking so calls tie back to the page and keyword
What changed
- Ranking for core drug and alcohol rehab and Orange County searches
- Admissions, insurance, and program pages are getting the calls to action and internal links they were missing
- Reporting moves from traffic to calls and admits
Ongoing engagement.
Specialty veterinary practice · Connecticut Local SEO · first 90-day sprint
Same playbook, different vertical: clicks up 207%.
clicks from Google search, quarter over quarter
search impressions
keywords ranking #1, 52 in the top 3 of 85 tracked
calls from Google Business Profile
Where it started
The site had indexing and canonical problems, wasted crawl budget, and no pages built to win high-intent searches.
What we did
- Fixed canonical and indexation issues and resubmitted the sitemap
- Rewrote titles and descriptions on every core page
- Shifted local targeting from one town to the whole county
- Mapped the high-intent pages to build next
What changed
- Search visibility up 19% in seven weeks
- Held and grew rankings through a Google algorithm update
- Showing up for hundreds of non-branded and near-me searches
Proof the method works outside behavioral health.
Talk to a human, fast
Get a call back in 5 minutes.
Treatment centers lose admits when they call back late. We hold ourselves to the same standard. Leave your number and Ryan calls you, not a sales rep.
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- Your Google Ads checked against real admits
- Where budget goes to calls that never admit
- What we'd fix first, in plain English
Ryan JacksonFounder. 10 years running marketing inside treatment centers.
Free callback + Wasted Spend Report
No spam, no sequences. One call, from Ryan.