How we work
Two-week sprints. Every task tied to a number.
Most agencies sell a retainer and send a report. We run your account in two-week sprints, with a written plan, named deliverables, and a live workbook that shows which ranking or phone call each task is supposed to move.
“I spent ten years on the operator side getting agency reports that never matched our census. I built this sprint system so you never get one of those.”
Ryan JacksonFounder, Sublime Digital
The difference
A retainer buys time. A sprint buys outcomes.
Typical agency
Sublime sprint
How the work is sold
A monthly retainer and a list of services
Six two-week sprints with named deliverables and volumes
Where it starts
Best practices and a generic onboarding
A full audit of your site, call tracking, and Google listings before we promise anything
What each task is for
“Ongoing optimization”
Every task names the KPI it moves and what counts as done
What you see
A monthly PDF of traffic and rankings
A live workbook you can open any day, plus a report every two weeks
What gets measured
Sessions, impressions, positions
Calls and qualified calls, traced to the page and search that produced them
When work slips
It quietly disappears
It rolls into the next sprint at no cost
When it isn’t working
A 12-month contract
A review gate at 90 days where either side can walk
A real scorecard
Calls first. Rankings second.
Baseline, day 90, and target from a treatment center engagement, July to September 2026. Client name withheld.
| Metric | Baseline | Day 90 | Target |
|---|---|---|---|
| Calls marked qualified / month | 1 | 10 | Up every month |
| Google listing actions / month (calls, directions, clicks) | 348 | 426 | 450+ |
| Tracked searches on page 1 of Google | 4 of 20 | 10 of 20 | Page 1 for core terms |
| Searches in Google’s top 3 | 8 | 20 | Grow every month |
| Average Google position | 28.5 | 19.7 | Under 20 |
The first 90 days
Six sprints. Three jobs.
Each sprint is two weeks and ends with a report: what shipped, what moved, and what’s next. The plan adjusts to what the audit finds. Paid media accounts run on the same two-week rhythm.
Weeks 1–4
Find out why the phones aren't ringing
We audit your site, your call tracking, and your Google listings, clean up what’s hurting you, and write down the baseline every result gets measured against.
Weeks 5–8
Fix what should already be working
The pages that should bring in calls get rebuilt so they do, and the program, level-of-care, and insurance pages you’re missing get built.
Weeks 9–12
Build authority, then prove it
We earn links and strengthen your Google listings for the searches families actually make, then review the results with you against the day-one targets.
Our sprint rules
Six promises in writing.
01
Baseline before promises
Sprint 1 is an audit. Targets come from your real numbers, not a sales deck.
02
Every task names its number
No busywork. If it can’t move a ranking or a phone call, it waits.
03
Unfinished work rolls forward
If we miss a deliverable for reasons on our side, it carries into the next sprint at no cost.
04
No silent trade-offs
We won’t quietly cut one area to cover another. Scope changes come to you in writing.
05
A real exit at 90 days
At the review, we show progress against the targets. If it isn’t working, either side can walk.
06
You own everything
Accounts, content, data, and the workbook stay yours from day one.
The workbook
The spreadsheet other agencies don't show you.
Every client gets a live workbook, updated as the work happens. No dressed-up month-end version, no waiting to find out what got done.
Tab 1
Sprint plan
Every deliverable with its sprint, dates, contract volume, owner, and status. If we said we’d build 3 pages this month, you can count them.
Tab 2
Keyword tracker
Each target keyword with its page, intent, baseline position, monthly position, target, and whether it’s on page 1.
Tab 3
Content repair
Your most important pages, each with the search it should win, where it ranks today, where it needs to be, and the fixes still open.
Tab 4
KPI scorecard
Where every number started, where it is each month, and the 90-day target, with the source named so you can check it yourself.
Tab 5
Task list
Each task says what done looks like, how long it should take, and which number it’s supposed to move. If it can’t name one, it doesn’t make the sprint.
For your marketing team
Where a keyword ranks decides what we do next.
We sort every tracked search into four buckets by Google position, and each bucket gets a different kind of work.
positions
Protect and expand
Better titles and snippets so more searchers click, plus the internal links that keep the top spots.
positions
On-page sprint
Sharper page titles, more internal links, and stronger clinical credibility to push into the top 3.
positions
Content and link push
Expand the ranking page and point targeted links at that exact URL to break onto page 1.
positions
Authority build
New pages, editorial links, and domain authority for the terms you don’t own yet.
Talk to a human, fast
Get a call back in 5 minutes.
Tell us where you are today. Ryan will call you, walk through what’s holding your calls back, and sketch what the first 90 days would look like.
Mon–Fri, 7 AM–7 PM Pacific: we call back within 5 minutes.
- Where your site is losing calls today
- What we'd fix in the first two sprints
- A realistic 90-day target, in writing
Ryan JacksonFounder. 10 years running marketing inside treatment centers.
Free callback + 90-day sprint plan
No spam, no sequences. One call, from Ryan.