Search · SEO, AI search + Google Business Profile
Be found wherever families look: Google, Maps, and AI.
Families search Google, check the map, read the reviews, and increasingly ask ChatGPT or Google’s AI which program to call. We make sure your program shows up, and that showing up turns into phone calls.
The short version
Search is the channel you keep.
Ads stop the day you stop paying. The work you put into search keeps paying off: a page that ranks for “alcohol detox in Orange County” can bring in calls every week for years. For many treatment centers, organic search and Google Maps become one of the largest sources of admissions that don’t cost anything per click.
But the way families search is changing. They still use Google, but they also check the map, read reviews, and increasingly ask ChatGPT, Gemini, or Google’s AI Overviews which program to call. Showing up in all of those places takes one connected strategy, not three vendors.
We run SEO, AI search, and Google Business Profile together in two-week sprints. Every task is tied to a target search and a page, and every report connects rankings to the calls they produce.
The problem
Where treatment center SEO usually goes wrong.
01
Traffic to pages that never ask for a call
Blog posts rank, admissions pages don’t. In one audit, 99.7% of organic visits landed on pages that never asked for a call.
02
Rankings reported, calls ignored
A monthly report of positions and impressions, with no line connecting any of it to the phone.
03
Invisible in AI answers
When a family asks an AI assistant for a program, it names the centers with clear, consistent, well-cited information. Most sites aren’t built for that yet.
SEO
Rank the pages that bring in calls.
Commercial pages first
Levels of care, locations, insurance, and substance-specific pages built and repaired before anything else.
Technical foundation
Crawling, indexing, speed, redirects, and structured data fixed so Google can trust the site.
Clinical credibility
Named clinical authors and medical review, so content meets the bar Google sets for health topics.
Earned authority
Editorial links from real publications, pointed at the pages that move rankings.
AI search (GEO)
Get named when families ask AI for help.
Clear answers
Content that answers the questions families actually ask, in plain language an AI can quote.
Consistent facts everywhere
Your programs, insurance, locations, and credentials stated the same way across your site and the web.
Structured data
Machine-readable details about your organization, clinicians, and services.
Citations that count
Mentions on trusted health and local sources, the places AI assistants learn from.
Google Business Profile
Win the map, where the calls start.
A complete profile
Categories, services, hours, photos, and Q&A set up the way Google expects for each location.
Weekly posts
Regular posts per location that keep the profile active and point to the right program page.
A reviews program
A simple, compliant way to ask for reviews, and replies to every review within 48 hours.
Consistent listings
One name, address, and phone number everywhere, so Google trusts which location is which.
The first 90 days
Six sprints. Three jobs.
Every sprint is two weeks and ends with a report: what shipped, what moved, and what’s next.
Weeks 1–4
Audit and baseline
We audit your site, listings, and call tracking, fix what’s hurting you, and record the baseline every result is measured against.
Weeks 5–8
Fix and build
Pages that should bring in calls get rebuilt, and the program, location, and insurance pages you’re missing get built.
Weeks 9–12
Authority and proof
We earn links and mentions, strengthen your listings, and review results with you against the day-one targets.
Common questions
Questions owners ask about SEO.
How long does SEO take to work?
Technical fixes and page improvements can show movement within the first 90 days. Bigger gains on competitive searches usually take several months of consistent work. We set realistic targets on day one and report progress every two weeks, so you’re never guessing.
What is GEO, or AI search optimization?
It’s making sure AI assistants like ChatGPT, Gemini, and Google’s AI Overviews can find, understand, and recommend your program. That means clear answers on your site, consistent facts about you across the web, and mentions on sources those assistants trust.
Why does our Google Business Profile matter so much?
For “near me” searches, map results often appear above everything else, and many families call straight from the listing without visiting your website. A complete, active profile with steady reviews is one of the fastest ways to get more calls from search.
Do you write the content, or do we?
We do. Content is written for families and reviewed for clinical accuracy, ideally by someone on your clinical team, so it’s helpful, accurate, and meets the standard Google expects for health topics.
How we measure it
Reported every two weeks, in numbers you can check.
Every result lives in your live workbook, next to the task that produced it. See how our sprints work →
- Calls from organic search and Maps, and how many qualified
- Tracked searches on page 1 and in the top 3
- Google Business Profile calls, directions, and website clicks
- Mentions in AI answers for your core searches
Works well with
Talk to a human, fast
Get a call back in 5 minutes.
Tell us where you are today. Ryan will call you, walk through what’s holding your calls back, and sketch what the first 90 days would look like.
Mon–Fri, 7 AM–7 PM Pacific: we call back within 5 minutes.
- Where you're losing calls today
- What we'd fix in the first two sprints
- A realistic 90-day target, in writing
Ryan JacksonFounder. 10 years running marketing inside treatment centers.
Free callback + 90-day sprint plan
No spam, no sequences. One call, from Ryan.