Paid media · Meta ads
Meta ads that reach families before they start searching.
Most people who end up in treatment were the subject of a hard conversation long before anyone typed “rehab near me.” Facebook and Instagram reach the spouse, the parent, and the person who’s almost ready, with creative that earns trust instead of exploiting a crisis.
The short version
Reach people before they're ready to search.
Search ads catch people at the moment they decide. Meta catches them earlier: the spouse who has been reading about alcohol use for months, the parent worried about an adult child, the person thinking about getting sober who hasn’t said it out loud yet. Facebook and Instagram are where those people spend their time.
That reach comes with responsibility. Meta has strict rules for addiction treatment and health advertisers, people in crisis deserve respect, and cheap leads mean nothing if admissions can’t reach or help them. Most Meta campaigns in this industry fail on one of those three.
We build Meta campaigns around trust: creative that shows your real program, forms that ask the questions admissions needs, and follow-up fast enough to reach people while they’re still willing to talk. Then we measure it by qualified leads and admits, not cost per form.
The problem
Where Meta ads usually go wrong.
01
Forms full of junk leads
Cheap leads look great in a report until admissions spends the week calling people who never meant to fill out a form.
02
Creative that looks like every rehab
Stock sunsets and generic hope messaging scroll right past. Families respond to real places, real people, and real answers.
03
Tracking that breaks the rules
Meta restricts how health advertisers can track and target. Sending the wrong data puts the account, and patient privacy, at risk.
What we do
Trust first. Then the form.
Creative from your real program
Your campus, your team, and your approach, shot and written so a scared family sees a place they could actually call.
Lead capture that qualifies
Short forms with the questions admissions needs, like insurance, so the leads that come through are worth calling.
Speed to lead
Leads route to your admissions team immediately, because a callback in five minutes beats a callback tomorrow.
Privacy-safe measurement
No patient data is ever sent to Meta. We measure outcomes inside your own systems and work within Meta’s health policies.
Built for the long decision
Awareness for families and the people not ready yet, alongside campaigns for the ones ready to talk now.
Compliance handled
We work inside LegitScript and Meta’s addiction treatment ad requirements, so the account stays healthy.
Getting started
The first 90 days, in plain English.
Every sprint is two weeks and ends with a report: what shipped, what moved, and what’s next.
Weeks 1–2
Compliance and setup
We confirm certification and account health, set up privacy-safe measurement, and route leads straight to your admissions team.
Weeks 3–6
Creative and testing
We produce creative from your real program and test messages, audiences, and forms to find what brings in reachable, qualified people.
Weeks 7–12
Refine and scale
Budget shifts to the creative and audiences producing VOBs and admits, with fresh creative every sprint so results don’t fade.
Common questions
Questions owners ask about Meta ads.
Can treatment centers advertise on Facebook and Instagram?
Yes, with conditions. Meta requires LegitScript certification for addiction treatment advertising in the U.S. and limits how health advertisers can target and track. We work inside those rules so your account stays in good standing.
Why are our Meta leads such low quality?
Usually because the campaign is optimized for cheap form fills. Short, frictionless forms invite people who weren’t serious. We add the right questions, like insurance, and judge results by how many leads admissions can actually reach and help.
Is Meta just for awareness, or does it drive admissions?
Both, when it’s set up well. Some campaigns build familiarity with families who aren’t ready yet; others capture people ready to talk now. We report on each separately so you can see what each contributes to admissions.
Is our patients' privacy protected?
Yes. We never send patient health information to Meta. Outcomes like VOBs and admits are measured inside your own systems, and tracking is designed with Meta’s health policies and HIPAA in mind.
How we measure it
Reported every two weeks, in numbers you can check.
Every result lives in your live workbook, next to the task that produced it. See how our sprints work →
- Cost per qualified lead, not cost per form
- Lead-to-VOB rate and cost per admit
- Time from form to first call
- Creative performance, refreshed every sprint
Works well with
Talk to a human, fast
Get a call back in 5 minutes.
Leave your number. Ryan will call, walk through your account with you, and tell you plainly what’s working and what isn’t.
Mon–Fri, 7 AM–7 PM Pacific: we call back within 5 minutes.
- What your ads are actually producing
- Where the leads fall apart before admission
- What we'd change first, in plain English
Ryan JacksonFounder. 10 years running marketing inside treatment centers.
Free callback + ad account review
No spam, no sequences. One call, from Ryan.