Paid media · Google Ads
Google Ads that answer the moment someone decides.
Google Search is where families go once they’ve decided to get help. We build your campaigns around your levels of care and the insurance you accept, and we judge them by admits, not clicks.
The short version
Search ads for the hardest call a family will ever make.
When someone types “detox near me” or “rehab that takes Aetna,” they aren’t browsing. They’re usually minutes away from picking up the phone, for themselves or for someone they love. That makes Google Ads the most valuable channel most treatment centers have, and the most expensive one to get wrong.
Clicks in this industry cost more than in almost any other category on Google. Directories, call centers, and lead sellers bid on the same searches you do. If your campaigns aren’t built around the programs you run and the insurance you accept, a large share of the budget goes to calls your admissions team can’t do anything with.
We run Google Ads the way an admissions director would want them run: every campaign tied to a level of care, every conversion tied to a real conversation, and every dollar reported through to admission. You’ll know what you spent, what it produced, and what we changed because of it.
The problem
Where Google Ads usually goes wrong.
01
Paying for the wrong calls
Directories, call centers, job seekers, and plans you can’t take quietly eat the budget, and nobody shows you how much.
02
Teaching Google the wrong lesson
Google learns from whatever you count as a win. Count every phone ring and it gets very good at finding more phone rings.
03
Reports that stop at the click
The agency report ends exactly where your admissions team begins, so no one can say which dollars produced a patient.
What we do
Built for admissions, not activity.
Campaigns by level of care
Detox, residential, PHP and IOP, and mental health each get their own budget and message, so spend follows the beds you need to fill.
Aimed at patients you can admit
Search terms, ads, and locations focused on the people your program and payer mix can actually serve.
Clean conversion signals
Qualified calls, VOBs, and admits flow back to Google with their value. Medicaid and unqualified calls never count as wins.
Pages built for the call
Mobile-first landing pages where calling is the obvious next step, with insurance verification one tap away.
Wasted spend, cut every sprint
Search terms, call-center clicks, and dead campaigns reviewed every two weeks. What isn’t producing calls gets cut.
Inside the rules
We work within LegitScript and Google’s addiction treatment ad policies, and help you get certified if you aren’t yet.
Getting started
The first 90 days, in plain English.
Every sprint is two weeks and ends with a report: what shipped, what moved, and what’s next.
Weeks 1–2
Audit and tracking
We review your account, call tracking, and landing pages, then fix how conversions are counted so Google learns from real patients, not phone rings.
Weeks 3–6
Rebuild and refocus
Campaigns are reorganized by level of care and insurance, wasted spend is cut, and landing pages are tightened so calling is the obvious next step.
Weeks 7–12
Scale what works
Budget moves toward the campaigns producing qualified calls and admits. Every sprint report shows what changed and why.
Common questions
Questions owners ask about Google Ads.
Do we need LegitScript certification to run Google Ads?
Yes. In the United States, Google requires addiction treatment providers to be LegitScript certified before ads can run on related searches. If you aren’t certified yet, we’ll walk you through the process and have campaigns ready to launch the day you’re approved.
How much should we spend on Google Ads?
It depends on your market, your levels of care, and how many beds you need to fill. Instead of quoting a number up front, we look at your current results and census goals and recommend a budget we can defend in cost per admit. Ryan will talk it through with you on the call.
How do you know which ads produce admits?
We connect your call tracking and, where possible, your admissions data, so qualified calls, insurance verifications, and admits trace back to the campaign and search that produced them. No patient health information is ever sent to Google.
Can you take over our existing account?
Yes. Most clients come to us with an account already running. We keep what’s working, document every change, and make sure you own the account and its history no matter what.
How we measure it
Reported every two weeks, in numbers you can check.
Every result lives in your live workbook, next to the task that produced it. See how our sprints work →
- Cost per qualified call
- Cost per VOB and cost per admit, by campaign
- Spend that produced nothing, and what we cut
- Calls matched to the keyword, ad, and page that produced them
Works well with
Talk to a human, fast
Get a call back in 5 minutes.
Leave your number. Ryan will call, look at where your ad budget goes today, and show you what’s turning into calls that never admit.
Mon–Fri, 7 AM–7 PM Pacific: we call back within 5 minutes.
- Where budget goes to calls that never admit
- Which campaigns produce qualified calls
- What we'd change first, in plain English
Ryan JacksonFounder. 10 years running marketing inside treatment centers.
Free callback + Wasted Spend Report
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