Wix has come a long way since its early days as a drag-and-drop website builder with limited SEO functionality. In 2025, the question many small businesses and solopreneurs are asking is: “Is Wix actually good for SEO now?”
At Sublime Digital, we’ve worked with clients on every major CMS — from WordPress and Webflow to Shopify and Wix. Here’s our honest take on how Wix stacks up for SEO today.
TL;DR: Can You Rank with Wix?
Yes, but with limitations.
Wix now includes many critical SEO features — but it’s not as flexible or scalable as platforms like WordPress. For small business sites and local service providers, Wix can work. For aggressive content strategies or technical SEO needs, you’ll likely hit a ceiling.
What Wix Gets Right for SEO
✅ Custom Meta Titles & Descriptions
Wix allows you to edit meta tags for every page, blog post, and product.
✅ Mobile Responsiveness
Most Wix templates are mobile-optimized, and mobile-first design is a priority (as it should be).
✅ Basic Schema Support
Wix has native schema support for things like articles, products, and FAQs — though custom schemas are still tricky.
✅ XML Sitemap & Robots.txt Access
You can submit your sitemap to Google Search Console and modify your robots.txt.
✅ Core Web Vitals Improvements
Recent updates have significantly improved Wix’s performance scores — faster load times and fewer layout shifts.
Where Wix Still Falls Short
❌ Limited Technical Flexibility
If you want to implement custom scripts, advanced schema, or structured data at scale — Wix is frustrating.
❌ Blog SEO Limitations
While Wix does have a blog, it’s not ideal for large content strategies: – No native support for content silos or clusters – Limited post-level control over canonical tags and redirects
❌ URL Structure Limitations
You can’t fully customize every URL slug (especially blog categories), which can hurt keyword alignment.
❌ Harder to Scale SEO
If your SEO plan involves publishing dozens of articles, building linkable assets, or managing complex redirects — Wix is not your best friend.
Who Should Use Wix for SEO?
Wix is a solid choice for: – Local service businesses that want a fast, low-maintenance site – Solopreneurs or creators who need simple SEO basics – Small e-commerce shops that rely on design and ease of use
It’s not ideal for: – Enterprise SEO or large-scale content publishers – SaaS companies focused on topical authority – Sites needing deep customization or complex taxonomy
Pro Tips to Get the Most Out of Wix SEO
- Use the Wix SEO Checklist: Follow their built-in wizard to set up basics.
- Connect Google Search Console & GA4: Track indexing, keywords, and performance.
- Focus on Local SEO: Optimize your Google Business Profile and local landing pages.
- Compress Images and Limit Apps: These can quickly bloat your site.
- Stick to a Clean Navigation Structure: Flat architecture = better crawlability.
Final Thoughts: Wix Is Getting Better — But Know Its Limits
Wix is no longer an SEO joke. It’s a legitimate platform for small, local websites and early-stage businesses. But it still can’t match the flexibility of more robust CMSs.
👉 If you’re on Wix and want to know whether it’s holding you back — or how to optimize it fully — book a strategy call with Sublime Digital. We’ll audit your site and map a growth plan.
